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"AIRFARE CHEAP HAWAII"
1/11/2003
Jan. 11--Reflecting strong demand for travel to Hawaii, Aloha Airlines said it will begin service from Sacaramento to Maui in April, becoming the second Hawaii-based carrier to serve the capital in less than a year.
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Unlike Hawaiian Airlines, which began flying out of Sacramento last June, Aloha won't fly nonstop to the islands. Rather, its 124-seat Boeing 737s will depart Sacramento in the morning and pick up passengers in Burbank before continuing on to Maui.
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Still, the prospect of avoiding changing planes should prove attractive to many Maui-bound passengers, said Lynne Powlesland, a leisure travel specialist with Madison Travel in Sacramento.
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She said changing planes is seen as a major travel hassle, with increased security screenings and the potential for lost luggage adding to the frustration.
"As long as a flight is direct, it has a distinct advantage," she said.
There's likely to be enough demand to support new Hawaii-bound flights out of Sacramento, experts say.
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Hawaii is the most popular leisure destination for Madison's customers, with about 35 percent of its business pointed toward the islands, Powlesland said.
And Maui is the most popular destination among families because of numerous family friendly activities, she said.
Hawaiian's daily flights from Sacramento to Honolulu have enjoyed good success, said company spokesman Keonicq Wagner. He declined to give specific flight loads, but the airline had boarded about 5,200 passengers through November, according to Sacramento International Airport figures.
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Even with fares about $100 higher, people are choosing to fly out of Sacramento rather than driving to San Francisco for the Hawaii flights, Powlesland said.
Aloha already has a significant presence in Oakland, where it flies nonstop to Honolulu, Maui and Kona, said airline spokesman Stu Glauberman. He said a number of passengers flying from Oakland were from the Sacramento area, giving the carrier confidence there was a potentially strong market here.
As of late Friday, Aloha hadn't disclosed specific flight times or fares for the Hawaii flights. Glauberman said the flights, which begin April 16, will depart early in the morning with a brief stop in Burbank. Aloha will try to market some of those seats to travelers to Southern California, in competition with Southwest Airlines, he said.
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Wagner, the Hawaiian Air spokesman, said he wasn't concerned about losing business to Aloha. He said Hawaiian had an advantage with its non-stop flights and bigger airplanes, twin-aisle Boeing 767s.
In addition, Hawaiian flies to Honolulu, while Aloha's flights go directly to Maui....
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